Where do I even start with this one.

I am Matteo Peveri, CEO at FreshTrack.com, and I have to say it: Heffl is a game changer for us.

Let me tell you the honest story. Before Heffl we tried so many products. Vtiger, Accelo, Capsule CRM, Zoho, Monday... I lost count. Nothing really fitted us. We are a small-medium business trying to grow our own SaaS, and we were always stuck in the middle — between the super complex CRMs that STILL don't do what you need, and the super simple ones that don't do enough. At one point, I gave up completely. We even started building our own internal solution with AI. That is how desperate I was.

Then I came across Heffl. And honestly? I fell in love.

For the first time I felt like there is someone LIKE US behind the product. Real people. People you can actually speak to, that are ready to listen to the real challenges of a business like ours — subscriptions management, central management of team emails, all the stuff that matters when you grow. The onboarding is not the classic stupid onboarding where you talk to some salesman who understands nothing. No. You speak with the developers. With people who can talk roadmap, talk features, talk real. People ready to listen.

For me it was an instant click. Because, like them, we are also a company trying to grow our SaaS. We understand each other. Same mind, same problems.

And the product itself — I can see it is designed by a mind very alike to mine. Super intuitive. You can feel the crazy amount of development they put into it. Yes, sometimes you find a little bug here and there. But you know what? It doesn't matter. Because this is not a stagnant, dead product sitting on a shelf. This is alive. These people move, they build, they LISTEN.

Does Heffl have everything we need right now? No, not yet. But I am confident they will get it done. The enthusiasm, the attitude — it is something rare. You don't find this everywhere.

So if you are a small-medium business, willing to help and to get helped by these guys — this is a no brainer. I am serious.

Grazie ragazzi. You earned this one.

— Matteo Peveri, CEO, FreshTrack.com