Let me start with the good: Local Rank Tracker offers clean visibility data for my Google Business Profile. The interface is simple, the metrics load reliably, and the tool makes it easy to see how you rank for different keywords across various neighborhoods.

However, I’m giving it two stars because the actual experience falls short of the expectations set on the product page. The listing promises “a solution that automates the busywork, so you can boost visibility and outperform the competition in the places that matter most.” AND: you can “get detailed insights on keyword performance and competitor strategies, so you can refine your approach and maximize your local visibility,” including:
- Track keyword rankings to understand your local performance
- Analyze competitor strategies for a competitive edge"

The tool does show keyword rankings, but once I see how I rank in different areas, I honestly don’t know what I’m supposed to do with that information. There are no keyword‑specific action steps, no competitor‑based recommendations, and no automated guidance that helps me refine my approach. The “busywork” of interpreting the data and deciding what to do next is still entirely manual. I also don´t see real strategies of competitors, but rather only how they rank.

What concerns me even more is the update from the product owner stating that they “feel like this product is complete.” Given the gap between the advertised automation and the current feature set, this is disappointing. The tool has potential, but calling it “complete” at this stage suggests that the missing actionable guidance may never be added.

I would love to see real automation in the future: especially keyword‑level To‑Dos, AI‑driven recommendations, and competitor‑based insights that translate the data into clear next steps. That would finally align the product with the promises on the page.
As it stands, it’s a basic tracker with good data presentation, but not the automated, action‑oriented solution I expected.

So currently, this product is a simple analysis tool, that shows you certain metrics. In that regard it works similar to Google Analytics, only focussed on your Google Business Profile. The information you receive is great, but you need to interpret yourself what to do with it.

So guys, please don´t stop here and turn this basic tracker into a real helpful GBP Guide!!!