This is rubbish as a spy Software
I refunded after the first 10 minutes.
Thanks for burning my $25 credit from AppSumo.
I find the Software confounding, it forces you during the onboarding to create a brand profile for a business, which is not the actual business you want to spy on, this is purely for ad creation. I didn't buy this Software for ad Creation. So I tried to get through this nasty onboarding process, and then it offers to look for other businesses that are relevant to the one you just entered so that you can actually spy on them. At this point I became a little bit optimistic until I saw the results of the businesses it was suggesting that we spy on. Not only were the industries completely different and irrelevant, the location of these businesses were also the other side of the globe and completely undesirable.
So once I got into the dashboard, I could finally access the spy Button, and I searched for some Business competitors that I wanted to understand their ad campaigns. It could not find them. But you can enter these businesses manually by using the link they supply to go to the Facebook ads library. From here I was able to locate some business businesses who I wanted to spy on, the Ads library itself gave me all the information I needed. However, when I copied the URL back into Skaler, it generated an error.
That's it I'm done with this sloppy Software and the glowing reviews that always lead to disappointment. I'm not going to be a nice guy any more and not leave a bad review when someone has come and wasted my time because of misrepresentation. I haven't gone into the many Little UI annoyances that I also spotted during the initial 10 minutes that I will never get back. Not to mention the international money transfer fee that I'm gonna get stung by.
Jonas_Skaler
Edited Feb 27, 2026Hi Craig — I’m really sorry the experience was frustrating, and I appreciate you taking the time to share this.
We’ve already shipped an update based on your feedback. Users who want to use BrandSpy can now go straight into competitor research without being forced through ad creation onboarding, and we’ve added a short walkthrough video showing exactly how to import brands correctly so the process is clearer.
Regarding imports, the Facebook Ads Library link must be the direct page link (with view_all_page_id=...). Search or ad links won’t sync correctly, which can understandably cause confusion if that isn’t obvious.
Your feedback helped highlight these friction points, and improvements are already live because of it. I’m sorry again for the time this cost you, and I genuinely appreciate you trying Skaler.