The core benefit is being able to save all your context for multiple businesses and build on that context as you do more activities. You can customize it with your business context, plus additional knowledge on top of that. For example, in two weeks I’m attending a messaging workshop, and I’m going to take the lessons learned there and upload them into the Marketing Vault so it will incorporate those principles. So far, I’ve set up my web design and AI agent business and a client’s business. In time, I plan on using this with multiple clients as I upload all their business context into it.

Personally, what I’ve used most is the MCP connection, the link that lets AI agents work inside your Marketing Vault account directly. My agents load a business’s profile, brand voice, proof and rules, run the Vault’s marketing tools, and save new business facts, standing rules and reference notes back into it. Saving notes and rules doesn’t use up any of your runs.

I’ve used it to critique that client’s website copy, check what visitors see first on the page, run a 25-point stress test on that copy, and work on offers for my own business.

Another thing I like is that it gives guidance for every facet of marketing a business. For example, I’m comfortable with copy, messaging, SEO and the like, but I’m much less experienced with designing different types of funnels, VSLs and webinars, and the Marketing Vault has guidance for all of it, tailored to your specific business context. I purchased a somewhat similar tool off AppSumo a few years ago called SuperCopy.AI, which allows you to write copy based on target avatars. I think the Marketing Vault is a better investment than SuperCopy.AI, for what that’s worth.

I also like how deep it goes on your ICP, but I wish it contributed more to all the categories you can fill in when you’re genuinely not sure what the information is.

One thing seemed off. For a new AI agent product we built, it recommended a one-time price much higher than ours, with no monthly fee. We checked it against competitor pricing, and its number was well above the highest setup fee anyone in that market charges. It also dropped the monthly fee, even though the product costs money to run every month. We went with a much lower setup fee plus a monthly fee.

For what I’ve used it for, it’s been worth having, and I look forward to trying more tools and uploading more business profiles.