Best software for small businesses

You don't need enterprise software, you need tools that pay for themselves this month. Start with whatever brings in revenue (booking, email, a decent website), then automate the stuff that eats your evenings.

3 products
Rival Ads
Rival Ads
Rival Ads
in Paid Ads & Retargeting
AI competitor ad tracking, creative research and white-label reports across four ad platforms
4.95 stars
4.95 stars
61 reviews
$49/lifetime$441
Soku
Soku
Soku
Use this AI marketing agent to manage Meta, Google, and TikTok ads with guardrails you set
4 stars
4 stars
4 reviews
$59/lifetime$199
What AppSumo Learned Facebook Advertising
What AppSumo Learned Facebook Advertising
AppSumo Select
What AppSumo Learned Facebook Advertising
in Paid Ads & Retargeting
Get the real scoop on Facebook advertising from AppSumo’s $5 million ad spend
Total Downloads: 25,266
FREE

Top picks for small businesses

  1. 1. Rival AdsPaid Ads

    AI competitor ad tracking, creative research and white-label reports across four ad platforms

    $49 once (usually $441) · 5.0/5 from 61 reviews · Alternative to BigSpy

  2. 2. What AppSumo Learned Facebook AdvertisingPaid Ads

    Get the real scoop on Facebook advertising from AppSumo’s $5 million ad spend

    $0 once (usually $9) · 5.0/5 from 4 reviews

  3. 3. SokuPaid Ads

    Use this AI marketing agent to manage Meta, Google, and TikTok ads with guardrails you set

    $59 once (usually $199) · 4.0/5 from 4 reviews · Alternative to AdEspresso, BigSpy, Creatify

What small businesses buy most

  • Paid Ads: 3 tools on this page

FAQ

What is the best software for small businesses?
Rival Ads is the top-rated pick for small businesses on AppSumo right now, at 5.0/5 from 61 reviews. It costs $49 once instead of $441.
How much does software for small businesses cost on AppSumo?
The tools on this page cost between $49 and $59, with a median of $54. Each listing shows its usual price next to the deal price.
Are these lifetime deals?
2 of the 3 tools shown here are sold as lifetime deals: you pay once and keep the plan you bought, with no monthly fee. Every purchase comes with a 60-day money-back guarantee.
What kinds of tools do small businesses buy on AppSumo?
The most common categories for small businesses are Paid Ads.