Hey Sumo-lings,

Chris here. Two new channels shipped today, so Rival Ads now tracks your competitors across six ad libraries: Meta, Google, TikTok, LinkedIn, Microsoft Ads and Pinterest.

MICROSOFT ADS

Search for an advertiser or paste their Microsoft Ad Library link, pick your countries, and their ads land on the same board as the rest of your competitors.

- Copy, landing page, run dates and images for every ad

- No Microsoft login needed

- Covers ads shown in EU and EEA countries

- Microsoft publishes ads 1 to 3 days after they run, so new launches show up a little later than on other channels

- Big advertisers with hundreds of ads take a while to read in full. We work through them in the background and update your board when the read completes

PINTEREST

Search an advertiser or paste a Pinterest Ads Repository link, choose your countries, and we start archiving.

- Images, carousel cards and videos are saved, so creatives stay on your board after Pinterest removes them

- Pinterest's own targeting, unique-user reach bands and review details, where Pinterest publishes them

- No Pinterest account needed

- Covers EU countries, Brazil, Norway and Türkiye

Both channels plug into everything you already use: new-ad alerts (email, Slack and webhooks), the swipe-file library, AI strategy reads, per-ad creative intelligence, reports, and the REST API and MCP.

HOW TO ADD ONE

1. Click Add competitor

2. Pick Microsoft Ads or Pinterest

3. Search the advertiser name or paste their ad library link

4. Choose your countries and save

Each channel counts as one monitor on your plan, same as the others. A lot of what we ship starts as a request on the ideas board inside the app, so keep them coming 🙏

We've expanded the Rival Ads API and MCP connection so you can bring more of your competitor research into the AI tools and workflows you already use.

You can now:

• Search monitored ads across your workspace, a client project or one competitor, including stored ad copy, video transcripts and on-screen text.

• Browse Inspiration and explore shared creative trends, with the same opt-in rules as the dashboard.

• Discover Rising advertisers and see the actual ads supporting their momentum.

• Explore captured landing pages, dated offer-price history and the screenshots behind those observations.

That means you can ask your connected AI assistant things like:

“Which of my competitors mention free shipping in their videos?”

“Show me long-running testimonial ads in Inspiration.”

“Which advertisers are launching more Meta ads in our markets?”

“Show me the captured page behind this competitor's price change.”

These research tools use evidence already stored in Rival Ads. They don't start a fresh scrape or AI analysis. Your connected AI tool handles the reasoning using its own plan or API allowance.

Your existing workspace permissions and Inspiration sharing choices still apply. Connecting an AI tool doesn't automatically opt you into the shared pool.

To get started, open Settings → Developer for an API key, or follow the MCP connection guide:

https://www.rivalads.io/docs/developer-api

It's live now. If you try it, let us know what you connect and which research tasks it helps with!

Hey Sumo-lings!

We just shipped one of the most-requested upgrades yet, and every tier gets it: alert rules that go beyond "your competitor launched a new ad."

A new ad is interesting. But the two most telling moments happen later:

1. An ad that's STILL running after 30 days. Nobody pays to run a losing ad for a month. That's the competitor's own money telling you a creative works.

2. That same ad stopping. A proven winner getting pulled usually means something changed - the offer, the season, or the performance.

Both used to pass silently. Three new alert rules, live in your workspace today:

PROVEN CREATIVE - When an ad crosses your chosen run-time mark (7, 15, 30 or 90 days), you get one alert with the ad and its exact run length. It fires once per ad, ever.

WINNER PULLED - When an ad that ran past that mark stops, you get the retirement notice with how long it survived. That's your cue to study what they're replacing it with.

LAUNCH BURST - When a competitor puts 5+ ads live in one sweep (you pick the number), you hear about it. Relaunches count too: if they relight last season's whole catalogue, you'll know a promotion is coming before it peaks.

A few things we were careful about:

- Every alert is a fact read straight from the ad library: a run length, a stop, a count. We never predict "ad fatigue" or estimate anything. If we can't prove it, we don't send it.

- One event, one ping. A launch burst reframes your new-ad alert instead of doubling it.

- Everything reaches the places your alerts already go: email, Slack, Teams, Discord and webhooks.

- The weekly digest picks these up too, so a competitor whose only move was quietly keeping a winner alive now shows up in your Monday report.

Set your rules under Settings -> Alerts. They're on by default with sensible thresholds, and you can tune or mute each one.

Keep the feedback coming on the ideas board - it's what shapes the next one.

Hi Sumo-lings,

When you back a deal early you're partly betting the founders keep building. Here's what's landed since launch.

Audience reached (new this week)

Every ad library shows you what competitors are running. None of them tell you how it went. Rival Ads now shows the audience a Meta ad actually reached — the number, the age and gender split, which countries it landed in, who the advertiser aimed at, and who paid for it.

One honest caveat: Meta only publishes this for ads delivered to the EU and the UK. Where it exists, we show it exactly as published. We don't estimate ad spend and we won't start — a made-up number is worse than no number.

Landing pages

We capture the page behind each ad, with the date we captured it. The offer, the price, the headline they're sending traffic to — the half of the funnel an ad library never shows. Competitors edit and pull those pages; you keep the record.

Benchmark

Your competitors side by side: who launched most, who's running longest, what mix of angles and formats each is betting on. A competitor we couldn't read says so rather than showing zeros — silence isn't the same as inactivity.

Inspiration (opt-in)

Turn it on and your board joins a shared pool with other participating workspaces, and you get to browse theirs. Thousands of live ads, plus the aggregate: which hooks keep running, which angles are rotating, which advertisers are scaling. It's anonymous in both directions — nobody sees who tracks what.

Alerts wherever you work

New competitor ads reach you in Slack, Teams, Discord, n8n or your own webhook — not just email. Connect Slack in two clicks and pick the channel in Slack's own UI.

Creative intelligence on every ad

Each ad gets read once: transcript, on-screen text, the verbatim hook, angle, persona and CTA. Hooks are quoted, never paraphrased — you're reading their words, not our summary of them.

Refer & earn

There's a referral link in your sidebar. 50% of every payment, every month, for as long as they stay. First-touch attribution, permanent.

What's next

Run-time filtering (sort a board by how long an ad has survived - the strongest public signal a creative works), full-text search across everything we've read, and notes on saved ads so you can hand a client a folder with your reasoning attached.

Every feature above came from someone telling us what was missing. The feature board in your dashboard is where those land — post there and vote, we read all of it.

Thank you for your support!

When we launched here, the pitch was simple: track your competitors' ads across Meta, Google, TikTok and LinkedIn, and get an AI read on every single creative.

Recently, one of the most-voted request on our roadmap was some version of the same thing: "I know who my competitors are. What I don't know is what's working everywhere else."

So we built Inspiration, and today it ships to every plan.

Here's the deal, and it's a straight swap. Opt in, and the ads your monitors already collect join a shared pool. In exchange, you get everything every other participating workspace is collecting. Your competitor list stays private - ads in the pool never say who contributed them. Nobody sees who you're watching.

That's the part we want to be clear about: this only works because people share. So we made sharing worth it.

What you actually get:

The feed. Every ad in the pool, filtered by channel, format, angle and visual style. Sort by longest-running to find proven winners - nobody keeps paying to run a creative that doesn't convert.

Trends. What angles the market is using. What the creative looks like. How fast competitors are rotating creative, how many ads launch each week, and - our favourite - which video lengths keep running longest. Not what advertisers make. What keeps getting paid for.

Hooks. The opening lines running longest across the pool, quoted verbatim. Plus how those hooks tend to open, so you can see the formulas rather than guess at them.

Words. The vocabulary the market is actually using, counted once per ad so one loud advertiser can't skew it.

Advertisers. Who's running the most, how many are live, and their longest-running creative. Your next competitor hit-list, built from real spend.

Every tab reads your filters. Narrow to TikTok video and you get that slice of the market, on its own.

This is the kind of research layer other tools put behind a separate monthly subscription. You're not paying that. You paid once. It's included on every tier, and it gets better every week as the pool grows - which means your deal is worth more today than the day you bought it.

Switch it on from the Inspiration tab, or in Settings. Owners can toggle it any time - and turning it off removes your ads from the pool immediately.

Thank you for backing us early. Keep the requests coming!

- The Rival Ads team