406Q: How exactly do the contacts and AI credits work?
With only 1 instragram account - how do the contacts work.
Is a contact someone that likes, shares or comments?
Is the AI credit when I trigger a response contacts/comments each month and the AI credits would be the replies?
The AI credits/replies are for each triggered response, if I have multiple links or responses to a single comment/Lead ? Is that one AI credit or a credit for each response regardless?
Can you give any more information? And, if I find that I need to upgrade to the next level a few months from now, how does that work?
kshitij_inro
Oct 31, 2026A: Hi, happy to explain!
There are two kinds of contacts in Inrō.
1. Available Contacts - Anyone who engages with your Instagram is added to your Inrō CRM automatically through the Meta API. That includes sending you a DM, commenting on a post, replying to a story, mentioning you, or engaging with your ad. Just viewing or liking a post doesn’t add someone. You can store as many contacts as you like, for free, and these are the people you can run automations, campaigns and AI replies on.
2. Activated contacts. This is what your plan counts: the unique people you engage with each month. A contact is activated when they trigger one of your automations (for example by commenting a keyword or sending a DM), talk to your AI agent, or receive a campaign DM. Once someone is activated, you can exchange as many messages with them as you want that month, and they still count only once.
AI credits. 1 credit = 1 reply written by the AI, whatever its length or language. Fixed messages and links you set up in a flow don’t use credits. So if a comment gets a link and a fixed reply, that’s 0 credits; if the AI writes the answer, that’s 1.
Upgrading. While the deal is live, you can upgrade anytime from your AppSumo account, and your Inrō account moves to the new tier automatically, keeping all your automations and contacts. After the deal ends, just reach out to support and we’ll take care of it.